ANTEPRIMA upholds quality and beauty to the highest standard; these core values continue to cement its success and continue grow in the world’s most vibrant cities. In 1993, Izumi Ogino has created the brand with a contemporary new face, her intuitive style and elegance appreciated in any situation. Designed and created for Intelligent, Confident, Feminine and Joyful women in all seasons, the brand has perfectly refined collections that channel a woman's worldly sophistication. A woman with an understated passion for creativity and luxury; an unerring eye for beauty that refuses to be held back by artificial boundaries or cultural lines. Izumi has captivated the fashion world since the brand's debut – as its name in Italian – at Milano Moda Donna in 1998. ANTEPRIMA continues to carry the love of exquisite quality which has been impressed by Izumi's childhood. This passion filters through the brand's fashion and accessories.